Sportswear & Sneaker Brands

Asics is increasing its visibility with a co-branded model with emmi and autumn/winter sneaker buzz, further strengthening its presence in the Japanese market.

Adidas continued to reach a broad audience with its autumn/winter golf collection and a new arrivals feature at ABC-MART. New Balance maintained its position as a regular top performer by sponsoring a major event and being featured in ABC-MART's special section. Nike was consistently named in new arrivals displays at Sports Depo and ABC-MART, showing its strength as an established brand. Puma is also capturing demand for fashion-driven sneakers through store planning centered on ABC-MART. Converse was frequently featured in ABC-MART's special sections, maintaining its strong popularity as a classic casual shoe. Vans expanded its buzz with autumn/winter new arrivals and the context of the brand's 60th anniversary, while Saucony announced a new collection set to launch on October 3, demonstrating its momentum as a running brand. SKECHERS is among the popular brands featured at large sporting goods stores, and DC Shoes maintained its presence in the skate shoe segment with information on a new high-top release.

Looking at the overall picture, the stable visibility of classic brands and efforts to create buzz, such as autumn/winter new arrivals, anniversary projects, and limited collaborations, are progressing simultaneously. The pattern in which retail special feature displays raise brand attention continues.