Retail

Amazon and Mercado Libre Autos set the agenda for digital commerce in Mexico: Amazon through its business news and online shopping, and Mercado Libre Autos through a confirmed investment in the country that made it one of the most talked-about brands. Electronic retail picked up strong momentum, and the central question is how much room physical stores will have left.

Walmart kept its visibility through pricing, consumption and its role in self-service and e-commerce, while Liverpool remained a reference in fashion, home and omnichannel retail. Coppel maintained its in-store presence and consumer credit nationwide, and OXXO continued as one of the most ubiquitous brands. Soriana and Chedraui drew attention for pricing and household spending, and Elektra combined retail, credit and electronics in its offer. Finally, Palacio de Hierro remained tied to aspirational consumption and the premium segment.

Mexican retail is living an uneasy coexistence between digital purchasing, which keeps growing, and physical stores that hold their ground thanks to credit, proximity and experience. The day's takeaway is clear: consumers reward whoever combines price, convenience and closeness, regardless of whether the purchase begins on a screen or at a counter.