Lighting & Home Decor

The name shaking up Türkiye's lighting and decoration agenda the most today comes from outside the sector: Chinese electronics giant Hisense has announced that it has officially entered the Turkish market with its television and air conditioner products, and this move has sparked a new debate in the area where home technology and interior decoration intersect.

Domestic lighting manufacturers, meanwhile, continue to show their strength. Pelsan Aydınlatma is listed among the largest domestic players in the sector in supplier catalogs in Türkiye, while Bamyum maintains its place in current lists of decorative lighting recommendations. Özcan Aydınlatma stands out in the premium segment, while Braytron, Modesco and Trio are listed as strong names competing with one another in current brand comparisons. Taşcan Aydınlatma is making a name for itself in decorative lighting recommendations, while RenLed has entered manufacturer catalogs with its identity as a next-generation solution provider. Aydem Aydınlatma, listed at the end, draws attention with its field performance in Turkish-Chinese brand comparisons in the LED segment.

Overall, the table shows that the Turkish lighting market has attracted the interest of global players, while domestic manufacturers maintain strong positions in catalogs and comparison guides. Competition is clearly heating up across a broad range, from decorative lighting to LED technology.