İstikbal has once again confirmed its position at the top of the category by maintaining its leadership in furniture visibility reports.
Bellona maintained its strong position in brand reports and sector rankings, remaining very close to İstikbal, while Doğtaş held its place among the top agenda items with its new management move and visibility reports. Kelebek Mobilya gained short-term attention thanks to its October campaign, strengthening its position in the furniture category. Enza Home and the Yataş brand, both part of Yataş Group, managed to stay in the upper tier thanks to their regular presence in search and price guides. IKEA Türkiye stood out as a foreign player in the reports, while Vivense continued to attract attention in price guides with the strength of its digital channel. Mondi Home and Tepe Home appeared in classic furniture brand rankings and maintained their visibility in the category.
The table shows that in the furniture sector, established brands and digitally focused players compete side by side, and that campaign periods and management activity directly affect brands' short-term visibility.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | Y | Yataş | 92.6 | +14.5% |
| 2 | İ | İstikbal | 88.9 | -5.5% |
| 3 | D | Doğtaş | 85.7 | -3.5% |
| 4 | K | Kelebek Mobilya | 82.3 | -4.6% |
| 5 | E | Enza Home | 79.1 | -5.4% |
| 6 | I | IKEA Türkiye | 78.2 | +0% |
| 7 | B | Bambi | 78.1 | +0% |
| 8 | B | Bellona | 75.8 | -17.2% |
| 9 | V | Vivense | 75.7 | +0% |
| 10 | M | Mondi Home | 73 | -3.4% |
The main developments shaping today's ranking.
Görünürlük Liderliği
İstikbal ve Bellona raporlarda zirvede kaldı.
Yönetim Hamlesi
Doğtaş yeni atamayla gündeme geldi.
Kampanya Etkisi
Kelebek Mobilya Ekim kampanyasıyla ilgi topladı.
Dijital ve Yabancı Markalar
Vivense ve IKEA aramalarda güçlü kaldı.