Online Travel Agencies (OTA)

In the travel agencies category, Setur has become the most visible brand of recent days with its campaigns running into October 2026 and its live tour pages. The brand's refreshed storefront has become the clearest sign of the end-of-season activity in the sector.

Tatilsepeti produced content that was continuously updated within a five-day window through its active campaign page. ETSTUR drew attention with campaigns running into October and strong booking traffic, while Jolly sharpened its sales focus with its October-dated tours. Coral Travel became visible again with its October tour pages for Türkiye and its Coral Tatil storefront, and Tatilbudur adapted its homepage to the current season with October holiday suggestions. Pronto Tour's active date selector and Touristica's official holiday planning content also reflected the brands' current sales tempo. Anex Tour shared forward-looking programs with its late-2026 and 2027 planning, and Etscore completed the list with the hotel and airline ticket infrastructure of the ETS ecosystem.

All of this activity shows that travel agencies in Türkiye have entered an intense campaign cycle aimed at October and beyond. Led by Setur, nearly all major players in the sector are trying to keep consumer interest alive with up-to-date tour and campaign content.