Tour Operators & Cultural Tours

Coral Travel announced that it has taken on the official accommodation and transfer operations for the COP31 summit, which will be held on July 10, 2026, and in doing so became the most talked-about name in the sector. This partnership has made the brand part of not only the holiday season but also the global diplomacy agenda.

The sessions at the Istanbul Tourism Fair (ITF) 2026 shaped the rest of the picture. Jolly played an active role in panels focusing on digitalization and domestic tourism trends, while Setur and Tatilbudur took the stage in discussions on the agency ecosystem. Tatilsepeti came into the spotlight with debates on booking behavior and price sensitivity. Meanwhile, Anex maintained its place among Turkey's established tour operators thanks to strong search traffic, and TUI continued to demonstrate its international weight in the package tour segment. ETS Tur kept its visibility in domestic tourism, while Pronto Tour and Holiday Factory made headlines with their early booking campaigns.

Looking at the overall picture, the sector's agenda is being shaped by both large international organizations and the digital transformation debates within the agency ecosystem. Coral Travel's COP31 partnership carried the brand's reputation to the international stage, while fair-based visibility reinforced the position of other operators.