The autumn season takes center stage in the German jewelry trade, with Pandora kicking things off: the market leader has launched fresh autumn and promotional collections as well as new pieces in its German online shop. Swarovski follows with its Annual Edition 2026 and a range of new jewelry pieces specifically tailored to the German market.
Bijou Brigitte focuses on trend jewelry and an autumn-winter theme, while CHRIST, as a jewelry and watch retailer, remains fully present online. THOMAS SABO is also showcasing its new arrivals, targeting customers looking for gifts. Quieter but no less significant are Wempe, whose visibility is currently declining, and Juwelo in jewelry TV and online retail. Purelei stands out mainly through social media and direct sales, and Paul Valentine in the costume jewelry and gift segment.
The picture is split: new products and seasonal campaigns mainly push mass-market brands into the foreground, while the luxury sector, with names like Bulgari, holds its ground, even though headlines currently belong more to the more affordable brands. For buyers, this means a wide selection this autumn, with prices ranging from trend pieces to luxury jewels.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | CHRIST | 94.9 | +13.5% |
| 2 | W | Wempe | 92.1 | +33.5% |
| 3 | P | Pandora | 88.7 | -3.7% |
| 4 | V | Van Cleef & Arpels | 86.1 | +0% |
| 5 | B | Bucherer | 84.8 | +0% |
| 6 | G | Gucci | 83.7 | +0% |
| 7 | C | Cartier | 80.9 | -9% |
| 8 | B | Bijou Brigitte | 79.2 | +0% |
| 9 | B | Bulgari | 77.5 | +53.2% |
| 10 | T | Tiffany & Co. | 73.8 | -19.6% |