At the DUFTSTARS 2026, Chanel drew the most attention with several nominations at once, setting the tone for the German fragrance market. Dior and Lancôme follow closely: both houses appear on the candidate lists and are also featured in current fragrance coverage that addresses new releases and classics alike.
In the midfield, a multifaceted picture emerges. YSL Beauté was present in October's beauty reports and remained visible in parallel within the DUFTSTARS communications. Gucci has returned to the conversation as a prestige brand, while Prada generated fresh buzz with its presence in the men's prestige category. Tom Ford and Calvin Klein, by contrast, rely on their standing in the classics segment, which expert jurors and customers alike regard as a reliable benchmark. Versace and Jil Sander round out the field, with Jil Sander benefiting above all from its German connection in the prestige selection.
Overall, the DUFTSTARS nominations have become the industry's most important trendsetter. Whoever makes the lists becomes visible in the coverage, and established luxury houses hold their ground against younger competitors. For Chanel and Dior, this means a strong starting position, while classic names such as Calvin Klein secure their relevance primarily through consistency.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | CHANEL | 91.8 | -4.9% |
| 2 | L | Lancôme | 90.8 | +11.4% |
| 3 | D | Dior | 89.2 | -4.7% |
| 4 | Y | YSL Beauté | 87.9 | +0% |
| 5 | Y | YSL Beauty | 86.4 | +0% |
| 6 | P | Parfums de Marly | 85.7 | +0% |
| 7 | G | Gucci | 84.7 | +0% |
| 8 | G | Gucci Beauty | 84 | +0% |
| 9 | G | Guerlain | 83.9 | +0% |
| 10 | J | Jo Malone | 81.7 | -7.4% |