In October, GU unveiled its new collaboration with American brand ENGINEERED GARMENTS, drawing a response that stood out clearly in both buzz and reach. The unusual pairing is strongly capturing the interest of fashion-focused audiences.
On the runway front, LACOSTE launched its autumn/winter collection rollout on October 8, reinforcing its standing as a sports brand. In the department store and lifestyle goods context, UNITED ARROWS kicked off a collaboration project with KIDDY LAND on October 9, aiming to attract new customers through a cross-industry partnership. In the intimates category, aimerfeel published its autumn lingerie LOOKBOOK on October 6, precisely capturing seasonal demand. In kids' apparel, petit main unveiled the second part of its autumn season looks on October 2, continuing to appeal to family customers. Luxury-leaning EPOCA MIA rolled out a pop-up event alongside its autumn/winter collection, a move aimed at clientele seeking premium quality. Influencer-born brand ururu continued to grow by releasing its second collection on October 2, while Harajuku-style IMVAL tapped into demand for new products with the reveal of its "October Collection" on October 1. Popular with families and lifestyle goods fans, Cath Kidston released new apparel on October 9, and designer brand Hiroko Tokumine maintained buzz through its presentation in Paris.
Led by a major casual brand's unusual collaboration, the day saw brands across a wide range of price points and customer segments, from luxury and kids' wear to influencer-born labels, launch a major autumn/winter new product push.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | G | GU | 96 | +0% |
| 2 | S | SEGA STORE OSAKA | 94.3 | +0% |
| 3 | L | Lacoste | 93.7 | +0% |
| 4 | U | UNITED ARROWS | 91.4 | +0% |
| 5 | C | CAPCOMIX あべのHoop店 | 90.8 | +0% |
| 6 | A | aimerfeel | 88.8 | +0% |
| 7 | ゲ | ゲオ | 87.2 | +0% |
| 8 | P | petit main | 86.2 | +0% |
| 9 | E | EPOCA MIA | 83.9 | +0% |
| 10 | 駿 | 駿河屋 | 83.6 | +0% |