Mobile Games

Kotodaman's announcement of its 8.5th anniversary event on the day made it the most short-term talked-about story in mobile games this week.

Long-running title LINE：ディズニー ツムツム sparked social media buzz with new Tsum additions in October and maintained a steady presence. セガNET麻雀MJ launched a collaboration with エヴァンゲリオン on October 5, successfully generating buzz that reached both mahjong fans and anime fans. 銀魂 すまほ ばとるくろにくる launched a Halloween event and a monthly sale at the same time, boosting activity among existing fans. LINE POP2 reignited awareness within LINE GAME with the announcement of a 12th anniversary collaboration, while トリッカル・もちもちほっぺ大作戦 drew in offline visitors through a collaboration event with GiGO. ウマ娘 プリティーダービー further increased its visibility outside the app through a large offline event in Ikebukuro, and the gacha-style DOPA! has nearly monopolized related conversation through its anniversary event and an SNS posting campaign. 牧場しぼり expanded its reach to character consumer groups through its first collaboration with シナモロール, and LINE GAME strengthened the platform's overall presence with autumn collaboration initiatives across multiple titles.

With anniversary celebrations, anime collaborations, and offline events overlapping, established titles and buzz-building efforts were activated at the same time across the mobile game sector this week.