Louis Vuitton earned top-tier exposure in the autumn wallet feature, leading the luxury fashion market this season.
Wallet-centered activity stood out across the maisons. Prada was strongly featured in its wallet campaign ahead of October 1, boosting purchase intent in Japan. Dior appeared repeatedly across both wallets and coffrets, positioning itself at the center of demand, while Saint Laurent demonstrated strong demand for its icon logo in the autumn wallet feature. Balenciaga introduced new wallets derived from its icon bag, drawing the interest of young affluent customers. Miu Miu appeared frequently in the context of mini wallets, steadily capturing small-accessory demand. Céline maintained its presence in wallet features, stabilizing the popularity of its Triomphe line, and Fendi also made its presence felt with seasonal campaigns. Hermès remains a constant point of comparison as a leading name in luxury small goods, and Bottega Veneta continues to hold quiet popularity with its Intrecciato bags and small goods.
With autumn wallet and small-goods demand at the core, exposure competition among the maisons is intensifying, pushing forward overall purchase intent across the luxury fashion market.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | L | Louis Vuitton | 95.1 | +0% |
| 2 | P | Prada | 92.8 | +0% |
| 3 | デ | ディオール | 92.4 | +0% |
| 4 | D | Dior | 90.3 | +0% |
| 5 | ジ | ジョルジオ アルマーニ | 89.1 | +0% |
| 6 | S | Saint Laurent | 87.7 | +0% |
| 7 | プ | プラダ | 86.7 | +0% |
| 8 | B | Balenciaga | 85.9 | +0% |
| 9 | ロ | ロエベ | 84.3 | +0% |
| 10 | M | Miu Miu | 83.6 | +0% |