Luxury Watch Brands

HUBLOT has announced a watch developed in collaboration with contemporary artist Jeff Koons, drawing significant attention both within and beyond the industry.

Domestic players also made their presence felt. Grand Seiko continued to remain a symbol of Japanese luxury watches, steadily increasing its visibility through limited-edition models and exhibitions. Cartier frequently appeared in watch-related coverage within its autumn jewelry feature, maintaining its position as a staple of luxury timepieces. Seiko kept the conversation going with new product articles in early October, while Citizen showcased new releases during the same period, highlighting the depth of Japanese brands. Among overseas brands, Omega gained consistent exposure through department store watch sections and select retailers, and Rolex maintained its unshakable status as a regular presence in store displays and editorial features. TAG Heuer demonstrated the strength of its luxury mechanical watches through steady sales at authorized dealers, while IWC and Breitling continued to enjoy strong popularity, supported by their core collections and loyal fans.

Overall, a wide range of topics, from art collaborations to established models at home and abroad, has come to the fore, and the autumn luxury watch market is showing multi-layered momentum.