Louis Vuitton once again dominated the fashion conversation in Mexico with a collection shown in Paris and looks that circulated in the press in October. Its presence sets the pace for a month in which European luxury asserts itself on both the runways and the streets.
Chanel and Gucci are close behind: the Coco Chanel house sustains its editorial narrative through its handbags, while Gucci made a strong showing in fall 2026 trend coverage. Hermès completes the quartet of the most cited houses of the month, and Prada returned to the radar with looks that dominated the editorial conversation in October. Maison Margiela gained visibility after announcing its opening in Monterrey, connecting it with an audience seeking avant-garde beyond the capital. Carolina Herrera extends its weight from beauty into the aspirational universe of fashion, and Bimba y Lola boosted its segment with the Romeo campaign. Guess, with Becky G as the lead of the most recent conversation, and Stella McCartney round out the top.
Overall, the month leaves a luxury fashion landscape that moves between haute couture classics and brands seeking new audiences through campaigns with well-known faces. The trend suggests that the conversation will keep revolving around a handful of houses that concentrate editorial attention.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | CHANEL | 92.6 | +5.5% |
| 2 | L | Louis Vuitton | 92.2 | -2.9% |
| 3 | G | Gucci | 90.2 | -0.4% |
| 4 | M | Maison Margiela | 89.3 | +6.9% |
| 5 | D | Dior | 89.2 | +13.8% |
| 6 | H | Hermès | 87.9 | +3.4% |
| 7 | E | El Palacio de Hierro | 87.3 | +0% |
| 8 | S | Schiaparelli | 86.7 | +0% |
| 9 | P | Prada | 85.7 | -0.8% |
| 10 | E | Elie Saab | 84.2 | -6.2% |