Nike is back at the center of Mexico's sports conversation with the unveiling of Chivas' third kit for the 2026-27 season, the product of its partnership with the Guadalajara club. The launch turns the new kit into a street and social media phenomenon and puts the brand at the top of the equipment debate.
adidas is pushing hard in sneakers and football, while PUMA maintains its presence in Liga MX and basketball. Charly connected its collection inspired by the Dakar 2026 with its ties to Liga MX, and Pirma entered the debate over which brands dress the league's teams. In retail, Innovasport is driving promotions and a network of official stores, and its group backs Innvictus with a distribution capacity that keeps it in the conversation. New Era leveraged its link to the NBA Mexico City Game to blend streetwear culture with sport, while Wilson and Reusch keep their stores in Mexico active with seasonal campaigns.
The landscape shows competition on three fronts: club kits, urban sportswear fashion, and distribution through physical stores and online. Whoever manages to connect the league jersey with the everyday life of fans will have the advantage in a market that keeps growing.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | N | Nike | 93 | -1.2% |
| 2 | M | McDonald's | 92.8 | +0% |
| 3 | A | adidas | 90.4 | -1.3% |
| 4 | C | Charly | 86.8 | +0.7% |
| 5 | N | New Balance | 84.8 | +6.5% |
| 6 | I | Innovasport | 84 | +0% |
| 7 | P | PUMA | 83.5 | -5.9% |
| 8 | I | Innvictus | 81.9 | +0% |
| 9 | U | Under Armour | 79.9 | -2.8% |
| 10 | N | New Era | 79.8 | +0% |