Language Learning Apps

The most striking news in the language learning category today came from Duolingo. The free Super Duolingo campaign launched through Vodafone's Happy platform brought the app back into users' spotlight and once again confirmed the brand's popularity in Türkiye. This campaign also revealed how competition in the language learning market is shaped through campaigns and partnerships.

Rival platforms also benefited from this interest. Cambly continued to be one of the best-known names in online foreign language learning, while Preply caught a similar wave of attention. italki, which stands out with its one-on-one lesson model, was counted among the preferences of users looking for personalized education. On the mobile app side, Busuu and Babbel were brands that users remembered again thanks to their short and practical lesson structures; the visibility of these two apps indicated that mobile habits in language learning are gaining strength.

Further down the list, long-standing software such as Rosetta Stone and Memrise maintained its recognition, while Open English and EF English Live were cited as preferred solutions for corporate and individual English education. The overall picture points to a multi-voiced language learning ecosystem in which Duolingo stands out with its campaign power, while both one-on-one tutoring platforms and classic software continue to hold their ground in the market.