Burger King made a splash this week with the launch of the Whopper Chiltepin Crunch, developed together with RobeGrill, and the offering captured much of the fast food conversation in the country.
McDonald's responded with the Menú Checo, tied to the speed of Formula 1, while Taco Bell and KFC kept the debate going around pricing and trend tracking in their restaurants. Popeyes and Domino's Pizza fueled the discussion about franchising and customer loyalty, in a context where American brands continue to look for new markets. Chipotle, meanwhile, keeps setting the pace of the fast casual segment through its growth process in Mexico, and Subway, Wendy's and Pizza Hut maintain a steady presence in the conversation.
The sector is competing as much on flavor and product launches as on price and franchise expansion.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | K | KFC | 93.6 | +8.1% |
| 2 | M | McDonald's | 90.2 | -1.2% |
| 3 | T | Taco Bell | 88.8 | +29.1% |
| 4 | S | Subway | 86.7 | +11.9% |
| 5 | P | Popeyes | 84.4 | +0% |
| 6 | H | Hooters México | 83.9 | +0% |
| 7 | C | Chipotle | 82.8 | +0% |
| 8 | C | Carl's Jr. | 80.8 | +13% |
| 9 | C | Chipotle Mexican Grill | 79.8 | +0% |
| 10 | L | Little Caesars | 79.4 | +0% |