Ariel led the conversation on household cleaning in Mexico, with a detergent category that continues to revolve around its shelf leaders. Its name set the tone for the week in the household market.
Ace held its ground in comparisons and tests of laundry detergents, while Fabuloso is consolidating its strength in all-purpose cleaning. Pinol remains one of the most recognizable household cleaners in the country, and Clorox kept its name visible thanks to demand for disinfectants and bleach. Mr. Músculo is associated with heavy-duty cleaning of bathrooms and kitchens, Cif with surfaces and kitchens, and Lysol with sanitization that has become part of the household routine. Roma maintains a very strong presence in soap and basic cleaning, and Brasso keeps its visibility in specialized metal cleaning.
The board confirms that Mexican households buy out of necessity and habit, and that disinfection still weighs on purchase decisions. Among detergents, all-purpose cleaners and specialized products, each segment has its own leading brand, but all of them compete for the same household shopping basket.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | K | Kimberly-Clark de México | 96.8 | +0% |
| 2 | A | Ariel | 95 | +2.8% |
| 3 | F | Fabuloso | 92.7 | +4.5% |
| 4 | P | Pinol | 91.4 | +5.3% |
| 5 | A | Ace | 90.9 | +20.2% |
| 6 | C | Clorox | 89.8 | +5.5% |
| 7 | D | Downy | 87.6 | +11.9% |
| 8 | C | Cloralex | 86.7 | -7.4% |
| 9 | S | Suavitel | 86.1 | -6.2% |
| 10 | R | Roma | 84.4 | +7.9% |